Filtering by: ART BUSINESS DEVELOPMENT

Apr
10
7:00 PM19:00

THE BUSINESS OF ART: MARKETING FOR ARTISTS + CURATORS

Business Development for Artists and Curators

If you are expressing your creative voice, it is probably because you are a creative person at heart… and not a business or marketing expert. The valuable truth is that successful artists & curators need to exercise both business and marketing strategies as much as creative expression to thrive professionally. 

Spend an evening with Meghan Masius of Latela Curatorial. Latela has exhibited more than 250 local artists in the past four years in Washington, DC. Meghan has played a role in the opening of an innovative gallery and artist's workshop space, developed promotional plans that have increased artists' audience and sales, and managed large, collaborative, and strategically driven projects across an institution. Meghan assist artists to strengthen their brands and business development by hosting regular workshops, exhibitions, collector/artist events & 1-on-1 consultations.

In this workshop you’ll learn:

- How to brainstorm your brand/mission as a creative

- How to build your creative portfolio

- How to identify your market, understand your target audience & market your work 

- How to determine your price/worth

- How to assess the pros and cons (& confidence + monetary factors) of where you stand between hobbyist and full-time creative professional

- How to implement essential marketing strategies to cut your logistical time in half so you may work smarter

This workshop is ideal for emerging artists & curators, and also appropriate for anyone who is in the first 3-4 years of a creative career, contemplating rebranding or contemplating making their passion project a full-time lifestyle.

You’ll leave this workshop with action steps to increase your client volume and feel confident with the business reality of your creative life.

Tickets: $55 | $95 for two

*Please note: this workshop is hosted at Latela Curatorial, directions can be found here.

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Mar
13
7:00 PM19:00

THE BUSINESS OF ART: MARKETING FOR ARTISTS + CURATORS

Business Development for Artists and Curators

If you are expressing your creative voice, it is probably because you are a creative person at heart… and not a business or marketing expert. The valuable truth is that successful artists & curators need to exercise both business and marketing strategies as much as creative expression to thrive professionally. 

Spend an evening with Marta Staudinger & Meghan Masius of Latela Curatorial and Latela Art Gallery. Latela has exhibited more than 250 local artists in the past four years in Washington, DC. As Latela's director + a practicing artist, Marta has experience from both sides of the creative and business fences to provide an insider view on how sustainable growth in the world of art formulates. Meghan has played a role in the opening of an innovative gallery and artist's workshop space, developed promotional plans that have increased artists' audience and sales, and managed large, collaborative, and strategically driven projects across an institution. Together, Marta & Meghan assist artists to strengthen their brands and business development by hosting regular workshops, exhibitions, collector/artist events & 1-on-1 consultations.

In this workshop you’ll learn:

- How to brainstorm your brand/mission as a creative

- How to build your creative portfolio

- How to identify your market, understand your target audience & market your work 

- How to determine your price/worth

- How to assess the pros and cons (& confidence + monetary factors) of where you stand between hobbyist and full-time creative professional

- How to implement essential marketing strategies to cut your logistical time in half so you may work smarter

This workshop is ideal for emerging artists & curators, and also appropriate for anyone who is in the first 3-4 years of a creative career, contemplating rebranding or contemplating making their passion project a full-time lifestyle.

You’ll leave this workshop with action steps to increase your client volume and feel confident with the business reality of your creative life.

Tickets: $55 | $95 for two

*Please note: this workshop is hosted at The Lemon Collective's NEW location at the She Loves Me Flowershop on the second floor.

The Lemon Collective

808 Upshur Street Northwest

Washington, DC 20011

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Feb
19
7:00 PM19:00

CATALOGUES, PROPOSALS & CONTRACTS FOR ARTISTS + CURATORS

Business Development for Artists and Curators

Artists and curators very seldom get “discovered” without lifting a finger. Any artist who is busy with client work and/or exhibiting around the globe will tell you that most of their time spent is submitting proposals and populating spreadsheets with opportunities and deadlines. 

Let’s get real: you need a sexy inventory and artist catalogue, a method to proposing, and a strategy for streamlining all of those potential opportunities out there. Also, you probably need a moment to ask yourself: are you proposing to galleries, corporate clients, or both? 

Spend an afternoon with Marta Staudinger, owner of Latela Art + Curatorial Consulting Firm and Latela Art Gallery. As an art professional who has exhibited more than 200 local artists in the past four years as well as a practicing artist, Marta has experience from both sides of the creative and business fences to provide an insider view on how submission processes work and what proposal reviewers are looking for.

In this workshop you’ll learn:

- How to vision board & understand what kind of art opportunities you want (corporate clients, murals, gallery exhibitions, a combination, etc).

- Key points in cataloguing/inventory practices that are necessary for proposals and submitting artwork 

- How to create your artist catalogue to show your work to potential clients at the click of a button

- Key points in proposals (for corporate projects, murals, and exhibitions)

- Key points to contracts (for corporate projects, murals, and exhibitions)

- Key points to getting into galleries & the bloody truths about gallery representation 

This workshop is ideal for all levels of artist, curator & creative professionals.

You’ll leave this workshop with templates + action steps to begin working smarter, protect yourself with contracts & propose to the right potential partners and clients.

Tickets: $55 | $95 for two

*Please note: this workshop is hosted at The Lemon Collective's NEW location at the She Loves Me Flowershop on the second floor.

The Lemon Collective

808 Upshur Street Northwest

Washington, DC 20011

View Event →
Feb
5
7:00 PM19:00

THE BUSINESS OF ART: MARKETING FOR ARTISTS + CURATORS

Business Development for Artists and Curators

If you are expressing your creative voice, it is probably because you are a creative person at heart… and not a business or marketing expert. The valuable truth is that successful artists & curators need to exercise both business and marketing strategies as much as creative expression to thrive professionally. 

Spend an afternoon with Marta Staudinger, owner of Latela Curatorial. As an art professional who has exhibited more than 250 local artists in the past four years as well as a practicing artist, Marta has experience from both sides of the creative and business fences to provide an insider view on how sustainable growth in the world of art formulates.

In this workshop you’ll learn:

- How to brainstorm your brand/mission as a creative

- How to build your creative portfolio

- How to identify your market, understand your target audience & market your work 

- How to determine your price/worth

- How to assess the pros and cons (& confidence + monetary factors) of where you stand between hobbyist and full-time creative professional

- How to implement essential marketing strategies to cut your logistical time in half so you may work smarter

This workshop is ideal for emerging artists & curators, and also appropriate for anyone who is in the first 3-4 years of a creative career, contemplating rebranding or contemplating making their passion project a full-time lifestyle.

You’ll leave this workshop with action steps to increase your client volume and feel confident with the business reality of your creative life.

Tickets: $55 | $95 for two

*Please note: this workshop is hosted at Latela Curatorial - directions can be found here

View Event →
Jan
30
7:00 PM19:00

THE BUSINESS OF ART: MARKETING FOR ARTISTS + CURATORS

Business Development for Artists and Curators

If you are expressing your creative voice, it is probably because you are a creative person at heart… and not a business or marketing expert. The valuable truth is that successful artists & curators need to exercise both business and marketing strategies as much as creative expression to thrive professionally. 

Spend an afternoon with Marta Staudinger, owner of Latela Curatorial. As an art professional who has exhibited more than 250 local artists in the past four years as well as a practicing artist, Marta has experience from both sides of the creative and business fences to provide an insider view on how sustainable growth in the world of art formulates.

In this workshop you’ll learn:

- How to brainstorm your brand/mission as a creative

- How to build your creative portfolio

- How to identify your market, understand your target audience & market your work 

- How to determine your price/worth

- How to assess the pros and cons (& confidence + monetary factors) of where you stand between hobbyist and full-time creative professional

- How to implement essential marketing strategies to cut your logistical time in half so you may work smarter

This workshop is ideal for emerging artists & curators, and also appropriate for anyone who is in the first 3-4 years of a creative career, contemplating rebranding or contemplating making their passion project a full-time lifestyle.

You’ll leave this workshop with action steps to increase your client volume and feel confident with the business reality of your creative life.

Tickets: $55 | $95 for two

*Please note: this workshop is hosted at The Lemon Collective's NEW location at the She Loves Me Flowershop on the second floor.

The Lemon Collective

808 Upshur Street Northwest

Washington, DC 20011

View Event →