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Business How To's & Marketing Strategies

  • latela curatorial 716 Monroe Street NE, Studio #27 Washington United States (map)

If you are expressing your creative voice, it is probably because you are a creative person at heart… and not a business or marketing expert. The valuable truth is that successful artists & curators need to exercise both business and marketing strategies as much as creative expression to thrive professionally.

In this workshop you’ll learn:

- How to brainstorm your brand/mission as a creative

- How to build your creative portfolio

- How to identify your market, understand your target audience & market your work

- How to determine your price/worth

- How to assess the pros and cons (& confidence + monetary factors) of where you stand between hobbyist and full-time creative professional

- How to implement essential marketing strategies to cut your logistical time in half so you may work smarter

This workshop is ideal for emerging artists & curators, and also appropriate for anyone who is in the first 3-4 years of a creative career, contemplating rebranding or contemplating making their passion project a full-time lifestyle.

You’ll finish this workshop with action steps to increase your client volume and feel confident with the business reality of your creative life.

Hand-outs, brainstorming exercises, marketing tools + tips included in workshop.

Later Event: June 8
Showroom Hours