Does describing yourself and your work always challenge and stop you in your tracks? The pressure behind writing and presenting a compelling artist statement and the confusion about what that actually is when there are so many different requirements and everyone does it a different way. How do you talk about yourself and your art to galleries, to the media, and to potential collectors and clients, and how do you streamline your outreach to work for you?
Clarify who you are and what you do in an Artist Statement, work through pitching exercises including the much dreaded “elevator pitch” and brainstorm what connections are going to be the most fruitful for your time and evaluate where the most possible leads for your career exist.
In this workshop you’ll learn:
Review examples of different types of artist statements. Understand what makes some successful and others not.
Workshop the format that fits your personality & practice best.
Brainstorming & writing exercises to narrow down your statement.
How to turn your longer statement into an easy elevator pitch & pitch practicing.
Discussion on making connections with potential clients and other artists.
Presenting your work to galleries, consultants, media, etc.
This workshop is ideal for all levels of artist, curator & creative professionals. However, you should have a clear understanding of your brand, purpose, immediate goals & target audience. If you do not have that we do highly recommend participating in our Business How-To’s & Marketing Strategies Workshop before attending this one, as that workshop is entry-level and will help you determine your most current priorities & target audience. Exercises such as developing your artist statements elevator pitches & how to make connections develops best after professional goals & target audience are clarified.
You’ll leave this workshop with a clear artist statement, confidence in your elevator pitch, and an action-oriented path to start making the right connections for your career growth.
Hand outs, tips + good company always included.