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THE BUSINESS OF ART: MARKETING FOR ARTISTS + CURATORS

Business Development for Artists and Curators

If you are expressing your creative voice, it is probably because you are a creative person at heart… and not a business or marketing expert. The valuable truth is that successful artists & curators need to exercise both business and marketing strategies as much as creative expression to thrive professionally. 

Spend an evening with Marta Staudinger & Meghan Masius of Latela Curatorial and Latela Art Gallery. Latela has exhibited more than 250 local artists in the past four years in Washington, DC. As Latela's director + a practicing artist, Marta has experience from both sides of the creative and business fences to provide an insider view on how sustainable growth in the world of art formulates. Meghan has played a role in the opening of an innovative gallery and artist's workshop space, developed promotional plans that have increased artists' audience and sales, and managed large, collaborative, and strategically driven projects across an institution. Together, Marta & Meghan assist artists to strengthen their brands and business development by hosting regular workshops, exhibitions, collector/artist events & 1-on-1 consultations.

In this workshop you’ll learn:

- How to brainstorm your brand/mission as a creative

- How to build your creative portfolio

- How to identify your market, understand your target audience & market your work 

- How to determine your price/worth

- How to assess the pros and cons (& confidence + monetary factors) of where you stand between hobbyist and full-time creative professional

- How to implement essential marketing strategies to cut your logistical time in half so you may work smarter

This workshop is ideal for emerging artists & curators, and also appropriate for anyone who is in the first 3-4 years of a creative career, contemplating rebranding or contemplating making their passion project a full-time lifestyle.

You’ll leave this workshop with action steps to increase your client volume and feel confident with the business reality of your creative life.

Tickets: $55 | $95 for two

*Please note: this workshop is hosted at The Lemon Collective's NEW location at the She Loves Me Flowershop on the second floor.

The Lemon Collective

808 Upshur Street Northwest

Washington, DC 20011

Earlier Event: February 24
Reiki Healing Level 1 Training
Later Event: April 14
Reiki Healing Level 2 Training