BUSINESS DEVELOPMENT | WORKSHOPS | SUBMISSIONS | APPRENTICESHIP | RESIDENCY

Business Development for Artists and Curators

Helping you tell your unique story & elevate your value

 

LATELA offers a specific assortment of services to help professional artists & curators build their business which can be explored through One-on-one Consultations. Some artists only require one meeting, others need a few check in’s to establish a solid foundation + work flow. A plan is recommended after the first meeting based on the artists’ professional goals.

LATELA also offers Package Combinations for artists interested in more than one service.


 

GETTING STARTED

 
 

INTRO: STRATEGY ASSESSMENT 

Becoming familiar with your work + review of your resume and current online presence. Create goals with action steps to improve your visibility + clear communication of your value to your target audience.

A SOLID FOUNDATION

Review + editing of static materials important to your professional presentation including Artist Bio, Artist Statement, CV, Inventory, Price Sheet (& price evaluation),  Art Catalog/Portfolio and Website. 

 

BUSINESS DEVELOPMENT

 

PROPOSALS & CONTRACTS

As a neutral party, whether you need someone to edit or assist with a strong outline, we can provide templates and suggestions for exhibition or client proposals & contracts based on your aspirations. 

CONFIDENCE BOOST WORK FLOW

Create a strategic mind map to work smarter with time management + strengthen networking goals. Build confidence for when you are in front of potential collectors for public presentations and elevator pitches about your work & creative process.

 

MARKETING & CONTENT CURATION + CREATION

 

BLOGGING

Keeping your website “alive”  is crucial to your visibility - updated blogs do just that. Not every artist has the time to dedicate to writing regular updates or plug in the metadata to help that message grow digitally.

EMAIL MARKETING

One of the most active ways to grow an audience takes time, regular updates & requires thoughtful content that is consistent. Gather your contacts and elevate how they are updated + grow in value.

 
 

INSTAGRAM/PINTEREST/VINE

The visual social media platforms out there can be tricky to master. Gain real followers with intention-based, curated feeds that represent your artwork, process, projects & greater narrative as an artist. 

PHOTOGRAPHY

An artist portrait is not the same as a corporate office portrait. Our photographer partners know what type of creative content artists need to differentiate themselves aesthetically including portraits, WIP shots, details, artworks & studios.

 

VIDEOGRAPHY

Everything is about CONTENT! Video trailers/snippets are powerful tools to elevate your visual message as an artist. Video content allows your process + unique voice to be highlighted, which promotes your brand louder and clearer. 


Artists Please Note: LATELA does not provide artist representation. However, as Art Consultants and with an evolving gallery space, LATELA is constantly bridging the gap between artists, collectors and corporate clients. Artists who exhibit in our gallery, attend workshops &/or utilize our professional services are always top of mind as it is easy for us to recommend works and artists we are already familiar with.